To ensure that marketing efforts fulfill customers' needs and wants as well as bring profits, the business should identify and focus its efforts on a selected group of customers. This is to ensure that the marketing efforts taken are within the scope and capabilities of the business.
Read Full Article Here: Target Marketing and Market Segmentation on 12 March 2012
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Source: http://www.trueyoumarketing.com/target-marketing-and-market-segmentation.htm
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