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The internet is a place crowded both by consumers and other small businesses. For most people, the web looks a bit like a Football pile, an inscrutable, cluster of sweaty athletes each battling for the same ball. In the end, only one player comes out with it. To carry the tired metaphor, the ball is a keyword, coming out with it is being in the top few positions on Google. Now I know that it?s not a perfect analogy, but I think you?ll agree that winning online seems like an impossible objective.
Internet Marketing
But that?s why internet marketing has its own form of professional athletes. Like a football player, online rankings to those of us who have been coached in the sport of internet marketing seo, ppc, internet marketing email, and internet network marketing business or any other weird or popular acronyms and words you?ve undoubtedly heard, we see the internet as an elegant game, and coming out of pileups with the ball is exactly what we?re trained to do.
A lot of small businesses question whether Search Engine Optimization (SEO) is right for them. Others brashly pull the trigger on Pay-per Click (PPC). The truth is, every business is different, and every budget is different. But there are a lot of principles that apply to both. When it comes down to it, PPC is expensive right out of the gate. Using products like Google Adwords requires knowledge of all the program?s eccentricities and when incorrectly executed can cause a business, unfamiliar with it to spend way more money than they intended to without the results they were hoping for. Advertising businesses through other internet marketing avenues like seo or email, on the other hand, are far more affordable, but less easy to tweak on the fly.
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Internet Network Marketing Business
For most businesses, presuming your website provides a great, straightforward sales experience to your customers, if you find great success with certain PPC keywords, a general internet marketing SEO principle is that those same keywords that are being purchased and are showing results will show results when your company is ranking for the same keywords in the organic listings. Moreover, the percentage of conversions carries over. What that means is if PPC is netting your company 10,000 visitors each month, and 1% of them, or 100 people are buying your $10 product, when they get to the site ? presuming you?re ranked first in PPC and your ad?s language is really excellent ? if you can get your website listed in the first position in the organic listings through SEO, you will see 110,000 (both from PPC and SEO) people each month, 1,100 of them will purchase your $10 product. The breakdown is that being both listed first in the organic listings increases clickthru of organic listings by approximately 10%, and the purchasing pattern of those who get to the site will remain the same.
Internet Marketing Masters Degree
The beauty of SEO is that rankings on search engine results pages (also known as SERPs in the industry), makes for long term, continued traffic. It is ongoing and ostensibly free. PPC, however, is traffic only as long as it is paid for. You can turn it on and you can turn it off. Once you stop paying for PPC, the traffic disappears. That said, for competitive terms (which are generally the terms that make companies money) SEO requires quite a bit of time, effort, and an expensive level of competence to be effective. One way to determine the level of competence in the SEO you?re deciding to use is to determine whether they have an internet marketing masters degree. Receiving an internet marketing masters degree displays a generally unparalleled level of competence.
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The best online strategy that one could employ would be a holistic strategy that incorporates all elements that the internet has made available, whether it?s SEO, PPC, an internet marketing email strategy, or even leveraging your already existent properties like that internet network marketing business you?ve built over the last few years. A quote often attributed to John Wanamaker ? the patriarch of modern advertising and a successful entrepreneur ? goes like this: ?Half the money I spend on advertising is wasted; the trouble is I don?t know which half.? That was then. In the past, advertisers were in the dark about what made them money. What they would do was buy ads everywhere they could. For the first time in history, the internet affords those in the new advertising business internet marketing, a detailed look into consumer behavior through all stages of the purchase cycle. And whether products are bought after extensive amounts of consumer research, or are more like impulse purchases, your goal is to be the last stage of the marketing funnel. What that means, simply, is that you want to be everywhere your customers are. A well-targeted online strategy will not only get a website in front of its target audience, it will result in those consumers making purchases on your website.
As such, a good rule of thumb use a 70% SEO 30% PPC strategy. The PPC allows you to test keywords before spending large amounts on SEO, and the SEO gives your site long, continued rankings that result in purchases. And isn?t that the goal?
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Article source: http://www.adi-news.com/internet-marketing-strategies-advertising-business-internet-marketing/213320/
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