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Source: http://twitter.com/Androidheadline/statuses/227588503947579392
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Tuesday, July 24, 2012
PPC Optimisation Techniques | papublishing.com/news
Internet Marketing is a good companion for your PPC system in everybody?s vision. We?re able to tell this PPC will return the very best return of investment for internet marketers when using the effective and potential keywords and phrases.
Always there?s benefits and drawbacks avail for each subjects. Similarly have to discuss the benefits and disadvantages of PPC. A lot of the situations maybe there to converse. Just let?s take a look further.
Lucrative PPC
Nonentity will reject this statement that exacts the simplest approach to enhance your small business is always to create it for that internet. Surely you?ll manage to enjoy several talents like reaching a wider audience, convenience in management and even more by enabling your business online.
At the same time you cannot take your business web also think that it will likely be instantly effective. Another factor is you will need to make certain that your site is well marketed obtaining a couple of some other kinds of companies to really can attract lots of clients.
Just in case you proceed and take deep decision then see just what your options once they involve online marketing? Most likely the broadly used solutions must be to promote using PPC, also known as cost-per-click or simple PPC.
Merits
Let see now are you aware the well-known benefits of selecting PPC? One justification why world PPC is well-looked by plenty of online entrepreneurs are able to do by creating instant results.
PPC marketing is an advertising solution that works in conjunction with search engine results. Have you ever experienced seeing various coloured boxes that contains links whenever you enter a query into a search engine? These are basically the ads that are utilised in a PPC campaign.
Just you have to do choose and research regarding the potential key phrases and phrases, then instantly your site will begin to place greater in many major search engines like Bing, Yahoo or Google.
Disadvantages
Now it?s time to specific with this to evaluate searching in what disadvantages utilizing PPC marketing exist to discover? Perhaps the best disadvantages of PPC might be very pricey to keep while using the area. Yes PPC implements purchasing and selling within an offer system which entrepreneurs bid for every certain keyword that will then personalize the impressions within the adverts.
Your ratings will certainly come lower within the internet search engine ratings, once your advertisements are outwitted from your businessmen. If you wish to place your ranking upward then clearly you have to bid a bigger amount for further improvement.
PPC mainly switches the chance of keywords and phrases and phrases that should be building success out effective top side within the site. Using this case, it?ll greatly help just in case you?re going and learn just what you?ve always wondered relevant applying this advertising model.
We able to know one thing at last that PPC will accurately measure the value of the keywords once it attains the highest traffic in the internet marketing. We can get to know that while viewing www.ppc.org for the accurate results.
Source: http://www.papublishing.com/news/2012/07/ppc-optimisation-techniques/
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Saturday, July 21, 2012
Osteopathic Physicians Support Individualized Approach to Prostate ...
Zee NewsCDC: Whooping cough rising at alarming rate in USWall Street JournalAP ATLANTA ? The US appears headed for its worst year for whooping cough in more than five decades, with the number of cases rising at an epidemic rate that experts say may reflect a problem with the effectiveness of the vaccine.2 more whooping cough cases confirmed in RIBoston.comVa [?]
Globe and MailGroup lacks care for HIVThe Advocateby naomi martin Black gay men are routinely at the ?back of the line? when it comes to receiving treatment for HIV and AIDS despite being the population most in need, according to a national study released this week. Local experts say the problem is ...AIDS convention opens in DCSTLtoday.comWhither the black [?]
New York TimesEuropean Agency Backs Approval of a Gene TherapyNew York TimesAfter more than two decades of dashed expectations, the field of gene therapy appears close to reaching a milestone: a regulatory approval. The European Medicines Agency has recommended approval of a gene therapy to treat a rare genetic disease, ...Gene therapy nears approval in Euro [?]
San Francisco ChronicleNew Hampshire: Accused Technician Worked at Many HospitalsNew York TimesA traveling hospital technician who is accused of causing a hepatitis C outbreak in New Hampshire previously worked in Maryland and Michigan, officials said Friday. A spokesman for Johns Hopkins Hospital in Baltimore said that the technician, ...Exeter Hep C invest [?]
Daily MailCDC: 1 in 13 pregnant women say they drink alcoholmsnbc.comBy MIKE STOBBE ATLANTA ? A government survey shows 1 in 13 pregnant women drink alcohol and some even go on binges. A photo has been released and new details are emerging about James Holmes, the man who allegedly opened fire at a Colorado.Many pregnant women say they drinkAlbany Times Union [?]
BloombergFDA Approves Drugs for Cancer and MyelomaNew York TimesNew drugs for breast cancer and multiple myeloma won approval from the Food and Drug Administration on Friday, expanding options for patients in advanced stages of those diseases. The breast cancer drug, Afinitor from Novartis, seems to expand the time ...Novartis Drug Approved for Breast Cancer [?]
Daily MailConsuming Vitamin E Lowers Chance Of Liver CancerMedical News TodayAccording to the study, published in the Journal of the National Cancer Institute, liver cancer is one of the leading causes of cancer mortality in world. Around 85% of liver cancers occur in developing countries, with 54% in China alone.Eating almonds, peanuts and dried apricots co [?]
ABC NewsShould you take one of the new weight loss drugs?Boston.comQsymia is one of the new anti-obesity drugs approved by the FDA. (AP Photo/Vivus Pharmaceuticals Inc.) By Deborah Kotz, Globe Staff The approval this week of a new weight loss pill called Qsymia means that doctors will soon be able to prescribe two new ...Has This Obesity-Drug Maker Gained To [?]
Brisbane TimesNew prostate cancer screening adviceSan Francisco ChronicleAP There's more advice on the contentious issue of prostate cancer screening: A leading group of cancer specialists says the decision hinges in part on a man's life expectancy. Doctors should discuss the possible pros and cons of blood tests for ...Surgery unneeded for most ea [?]
BBC NewsInactivity 'killing as many as smoking'BBC NewsBy Nick Triggle Health correspondent, BBC News A lack of exercise is now causing as many deaths as smoking across the world, a study suggests. The report, published in the Lancet to coincide with the build-up to the Olympics, estimates that about a ...Physical Inactivity May Be as Deadly as Smo [?]
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Distant Suns Astronomy App Celebrates Apollo 11 Anniversary With ...
San Jose, California ? First Light Design (Distant Suns), is celebrating the 43rd anniversary the Apollo 11 Moon Landing by offering discounts on its award-winning Distant Suns Astronomy App for iOS devices from Friday, July 20 through midnight on Saturday July 21, 2011. For the sale, Distant Suns 3 is only $4.99 (retail $9.99) and Distant Suns 2 is only $.99 (retail $3.99.
?Learning about astronomy is a great way celebrate the achievement of the astronauts and every one at NASA involved with the Apollo 11 moon landing,? said Mike Smithwick, Founder and President of First Light Designs.
About Distant Suns 3 Astronomy App:
* View the stars from the Earth or out in the solar system
* Augmented Reality Viewing overlays the sky with the local landscape
* What?s Up? Offers an overview of the evening?s sky
* GPS and Compass aware
* NASA?s Night Sky Network of local astronomical events (US only)
* Red Night Vision
* Stories behind each constellation
* Ability to touch the sky and reveal data for each object, including every planet
* Over 300,000 planets, stars, galaxies, nebula and star clusters
* Viewpoint Lock keeps any planet centered
* Current Weather patterns on the earth, updated daily
* Change the look of the stars
* Hubble Space Telescope images
* Interactive tour of the solar system
* And much more
Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.0 or later
* 51.3 MB
Pricing and Availability:
For a limited time, Distant Suns 3: Unleash Your Inner Astronaut (v3.3.3) is $4.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Education category.
Distant Suns 3: Unleash Your Inner Astronaut (v3.3.3)
Purchase and Download
Screenshot
App Icon
First Light Design, LLC, is a privately owned company. It first released Distant Suns for the Commodore Amiga in 1987, followed by versions for Macintosh and Windows. Recently, Distant Suns has partnered with NASA?s Night Sky Network and the Astronomical Society of the Pacific to include local, United States listings of astronomical events and activities in the App. First Light Design is a proud member of Moms With Apps, a collaborative group of family-friendly developers with family-friendly apps. Details about the company and its products can be found at Distant Suns website. Distant Suns is a trademark of First Light Design, Inc. Other trademarks are the property of their respective owners. Copyright (C) 2012 First Light Design, LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.
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Is the Pressure Getting to Savannah Guthrie?
Somewhere, Ann Curry might be smiling right about now.
Not only has The Today Show's replacement of this co-anchor with Savannah Guthrie NOT resulted in a ratings spike, but the program lost to rival Good Morning America by over 300,000 total viewers during Guthrie's debut week behind the desk.
Moreover, according to New York Post sources, Guthrie has developed severe headaches as a result of her promotion.
“She goes to a doctor two days a week for treatment of the migraines, and is required to wear dark glasses when she’s not on set,” said this Page Six insider. “The pressure of taking over after Ann’s execution is taking its toll.”
The journalist is not expected to miss any time as a result of these injuries, and will most definitely be traveling to London with Today for the upcoming Olympics. She remains a trooper, saying the mole.
“You would never been able to know anything was wrong by watching her at work."
[Photo: WENN.com]
Source: http://www.thehollywoodgossip.com/2012/07/is-the-pressure-getting-to-savannah-guthrie/
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'For-profit' college students saddled with debt
By Alison O'Brien
Rock Center
When Ashley Wood was looking for colleges, she knew she needed a school that would allow her to work during the day and take classes at night.? She clicked on an ad for the Art Institute of Las Vegas and asked for more information. Within hours, she got a call from an admissions counselor.
?Everything they told me was, sounded incredible.? They told me it was the top-notch school, that it had the best accreditation and that I would fit perfectly there.? They really persuaded my mom and I that it was the perfect school for me,? said Wood in an interview airing Thursday, July 19 at 10 p.m.ET/9 p.m. CT on NBC?s Rock Center with Brian Williams.
The next day, she visited the campus.? She was admitted and attended her first class that night.?Wood, who studied graphic design, said that admissions counselors never asked her for a high school diploma or for a portfolio of her work.? She says the school?s staff helped her apply for financial aid, something she needed to attend school. She initially ended up with $68,000 in student loans. Before she would finish her studies, Wood would take out two additional loans for Art Institute programs abroad. Each loan was $14,000 and covered her tuition, travel and living expenses abroad.? Wood says she chose to study abroad and felt no pressure from the school to do so.
After graduating, Wood did find a job as a graphic design artist, but paying off?her loans has been more difficult than she imagined. Six years after enrolling, the now 23-year-old Wood has $145,000 in student loan debt with interest rates as high as 12 percent.???
?I honestly believe I would have to pay $2,000, $3,000 a month to get ahead on this loan.? If I pay them what they?re asking, my loan literally will never be paid off,? she said.?
Wood?s story of being saddled with student debt is not unique. Nationwide, student loan debt has ballooned to more than $1 trillion.? It?s a problem so big that it?s drawing scrutiny at colleges across the country, but nowhere has it been as intense as at schools like the one Wood attended, for-profit colleges.?
For-profit colleges appeal to people because they offer classes both during the day and at night, online and on-campus.? They offer specialized fields of study like culinary arts or fashion design as well as doctorate programs in law and psychology.?? Commercials for the schools tout their successful graduates from business leaders to Pulitzer Prize winners and Top Chef contestants.
For-profit colleges are a $30 billion a year industry with as much as 90 percent of its revenue coming from student loans and grants, according to the Government Accountability Office (GAO).? They are often backed or owned by publicly traded companies like Goldman Sachs, which owns 40 percent of Education Management Corporation (EDMC), Washington Post Company, owner of Kaplan University, and Apollo Group, owner of the University of Phoenix which has sponsored NBC's Education Nation.
Controversy has ensued over whether the missions of for-profit schools are to educate or to turn a profit for their shareholders.? The schools say both; critics disagree.
?The for-profit schools, because of their business model, target low-income people, because the lower your income, the more Pell Grants you get and the more student loan you?re eligible for,? said Senator Tom Harkin, D-Ia., chairman of the Senate Committee on Health, Education, Labor and Pensions.??So it?s in your business interest to go after those poor students.?
Senator Harkin, who has spent three years investigating the industry, argues that despite the successes the schools may have had, students at for-profit schools take out more student loans, default more often and have a higher rate of unemployment than students at traditional colleges.? A December 2011 report by the GAO confirmed his findings.???
Though some colleges dispute the numbers, the Department of Education says that students at for-profit colleges represent about 10 percent of the nation?s college enrollment.? They take out about a quarter of all student loans and grants and of all the students across the country who default on their loans, nearly half come from for-profit colleges.? And when students default, it is taxpayers who pick up the tab.
Some for-profit executives, as well as an industry trade group, acknowledge that their students are more likely to default, but they say?it?s because their schools serve a low-income population that is underserved by traditional colleges.? They also say that many students over-borrow by taking out loans to cover things beyond their tuition. For example, students will take loans out to cover their living expenses. That is money that the schools never see.?
In an interview with Rock Center, Bonnie Campbell, a spokesperson for EDMC, the second-largest company in the for-profit industry and owner of the Art Institute Wood attended, defended the company and the industry against criticism regarding its student population.??Campbell is a former attorney general for the state of Iowa and a former member of the state?s?board of regents that oversees its education system.
She said, ?Do you think it?s appropriate to take a huge block of low-income people and ignore them, say to them, ?Your dream to get an education and a good job really isn?t important to anybody?? It is.??
EDMC officials say the schools provide financial aid counseling to try to keep students from borrowing more money than they need for tuition and other school-related expenses, but it is the students who are ultimately responsible for determining the amount of funds they wish to borrow.? The company says that regulations prohibit them from doing anything to control or prevent this over-borrowing.? EDMC and others in the for-profit industry say they are advocating to change those regulations.
Campbell went on to say that 82 percent of EDMC graduates find jobs in their field and giving students a good education is in the company?s best interest.
?If you're not educating students properly, if you're not placing them in jobs, you won't make a profit,? Campbell said.?
But some former recruiters for EDMC and its schools paint a picture of a school consumed less by student success and more by profit.
?The students are just a conduit for federal money,? said Suzanne Lawrence, a former recruiter for EDMC.
Lawrence recruited students for six months and said that her job was to sign up as many students as possible and send them directly to the financial aid office. ?
?They?re simply siphoning money from the taxpayers and from the federal government, siphoning them through these students and on the way ruining these students? credit, ruining their lives and filtering that money straight into their stockholders? pockets,? Lawrence said. ?
Kathleen Bittel, another former recruiter at EDMC, said she too was told to boost the bottom line by recruiting students, regardless of their qualifications.? She says she felt like a telemarketer when she worked for the company.
?We called and called and called?phone numbers all day long, hoping for someone to pick up the phone and talk with us,? she said.?
EDMC is currently the subject of an $11 billion false claims act lawsuit by the Department of Justice along with eleven states. The suit alleges that, from 2003 to 2009, EDMC paid its recruiters solely on a per student basis, which was in violation of the Safe Harbor regulation.
"Paying people a salary is legal", said Eric Jaso, a former deputy general counsel for the Department of Education who helped draft the Safe Harbor regulation that is the center of the lawsuit. "You can adjust a salary for different factors, quality of work. You can promote people. However, you cannot adjust that salary solely on the basis of how many people they recruit."
Paying recruiters solely on a per-student basis is an allegation EDMC strongly denies. ?
?At all times now and then, EDMC was in compliance,? Campbell said. She says that there are other quality factors that determine a recruiters pay ? including professionalism and work ethic - and?that the former recruiters we spoke with were not in a position to know how compensation was ultimately determined.
"Literally impossible to determine someone's compensation without a consideration of those factors," Campbell said. She added that the $11 billion figure, which the government says represents the amount of federal funds EDMC obtained from 2003 ? 2009, is patently absurd and was put in the lawsuit for the headline.
Jaso says that for-profit colleges do provide a valuable service to low-income students, but he fears that, in some cases, greed triumphs over good.
"When you pay people on a commission basis to recruit students, bad things happen,? Jaso said. "Students are unqualified. They don't stay in school, they don't graduate. They don't get good jobs. They don't pay back their student loans, and the taxpayer suffers. That's what this is all about."
This is not the first lawsuit brought against the industry for allegedly paying recruiters solely on a per-student basis. One of the largest lawsuits was against University of Phoenix owner, Apollo Group. In 2009, Apollo settled the case for $78.5 million, but did not admit any wrongdoing.
As for the EDMC case, U.S. District Court Judge Terrence McVerry called it "massive and complex." He said, in a recent ruling, that the company?s compensation plan was legal as written, and it is ?certainly possible? that EDMC complied with all government regulations. Nevertheless, the question remains as to whether it was in fact illegal as implemented. ?EDMC vigorously contests the lawsuit, which is pending in the U.S. District Court in Pittsburgh, Penn.
Editor?s Note:?In a report on for-profit colleges that aired on NBC?s Rock Center on July 19, 2012, images of the Art Institute of Boston were used.?
?
The Art Institute of Boston is a private, not-for-profit art school, which is part of Lesley University and is not affiliated with The New England Institute of Art, a for-profit college.?
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Navigating Social Media Legal Risks - Small Business Trends
This is one of my favorite Johnny Cash songs, one that speaks to a punishment coming no matter where the bad guys go.
Most social media users aren?t bad guys, but disagreement on behavior and expectations can make the Internet feel like the wild wild west, with inadvertent ?ramblers? who tweet the wrong tweet or ?gamblers? who ignore the legal consequences of a promotion.
Moreover traditional legal perspectives are struggling to keep up with nascent social media behavior and technological advances.? I can say for analytics the concerns of Do Not Track has forced many advertisers to consider actions to address current legislation that can easily misconstrue analysis intent.
A legal expert has now captured the best of legal interpretations of social media. ?Navigating Social Media Legal Risks: Safeguarding Your Business, by Robert McHale, ESQ ?(@rmchalelaw) with Eric Garulay, will keep you from becoming the social media ?gambler.? ?The book examines how social media behavior is shaping the legal world, and what your business should do to protect itself.
McHale, a founding partner of an IT and intellectual property law firm, brings expertise to full bear in clear language. I requested a review copy from the publisher Pearson when I saw a flier at a Barnes and Noble.? The 12 chapters are worth the read for anyone seeking a grounded real-world perspective on social media.
Putting Legal Language on Everyone?s Social Tongue
McHale?s approach in Navigating works because he operated outside of the advertising world, an environment that has been hyper-stimulated with new tools and applications at every turn.? The book offers 12 chapters on varied business uses of social media (all with U.S. interpretation of the law). Each chapter can stand alone for a quick reference and contains easy language that avoids getting too specific while never talking down the reader
The result is an actionable book. ?A good fit for the cautious small business owner willing to jump into social media waters but desiring to know what Internet seas contain potentially rough waves from a legal perspective. You?ll learn the cases and interpretations surrounding policies such as the Digital Millennium Copyright Act and the Children?s Online Privacy Protect Act, with useful notes and insights abound in each chapter.
The key chapters which small business owners will find particularly useful revolve around advertising and employee conduct:
- Social Media Promotion Law: Contests and Sweepstakes
According to McHale, people use the words sweepstakes and contest interchangeably, but there is a difference. McHale explains that difference, and potential result from implying an ongoing promotion.
?Internet sweepstakes must also avoid being classified as illegal online gambling; otherwise, the sponsors risk ?severe criminal and civil penalties under the Unlawful Internet Gambling Enforcement Act of 2006 (UIGEA).?
- Online Endorsements and Testimonials
?Disclosure? is the definitive word in this chapter, as FTC guidelines seek to establish a connection between those paid to endorse and the sponsor of the program.
- The Misuse of Social Media in Pre-Employment Screening
Companies need to ensure that background information is not collected in violation of the FCRA.? McHale provides an example of a case of 6 mobile background screening apps that received a warning from the FTC.
Most notable for those with Facebook concern is how friending can be questionable.
?An employer who circumvents an applicant?s privacy settings on social media sites ? by having a colleague ?friend? the applicant for purposes of obtaining information they otherwise would not have access to, for example ? might be exposing itself to a claim for invasion of privacy.?
- Legal Risk of User Generated Content
?Because social media sites are not exempt from traditional copyright laws, copyright infringement is unquestionably the greatest intellectual property legal issue facing UCG (User Generated Content)?care should be taken to ensure that all necessary rights for publication on social networking have been properly assigned and that any uploaded content is noninfringing of another?s copyright.?
There?s not a deep examination of Do Not Track ? the debates center on technical uses of browsers ? but Chapter 7?s coverage of Social Advertising reminds one of the range of the FTC. ?CAN-SPAM and the specter of personal identifiable information is explained. You?ll have a better discussion with an analytics specialist when examining the impact of tags and analytic solutions.
McHale does an excellent job to enlighten overlooked details without scaring you away from social media. The thoroughness is superb, including notes from cases and a thoughtful do/don?t chart in the chapters.
We learn so much from one another online, but sometimes forget to ask about real world safeguards when it comes to creating online activity such as sweepstakes and establishing internet communities.
After reading Navigating Social Media Legal Risks, you?ll come away with a more pragmatic view of how to work with people on the Web.? It?ll be a terrific view, because you?ll be well equipped to form solid questions that need answers ? answers that make a good idea a great one.
About Pierre DeBois
Pierre DeBois is the founder of Zimana, a consultancy providing strategic analysis to small and medium sized businesses that rely on web analytics data. A Gary, Indiana native, Pierre is currently based in Brooklyn. He blogs about marketing, finance, social media, and analytics at Zimana blog. ?
Source: http://smallbiztrends.com/2012/07/navigating-social-media-legal-risks-book-review.html
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