Tuesday, May 8, 2012

Buffett on Buffett Rule: Not a "Cure All" (TIME)

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Want To Broadcast Live On YouTube? You?ll Need A Google+ Account For That

google-hangoutThis morning, Google officially rolled out Google+?Hangouts On Air?to all users worldwide, following the feature's limited introduction back in September. At the time of its initial release, this live broadcasting feature allowed top Google+ users (like celebs) stream live video feeds directly to their Google+ fan base. The service kicked off with a Google+ Hangouts stream from will.i.mam, but soon saw a number of notable participants, even including the President of the United States, Barack Obama, at one point. The worldwide rollout of Hangouts On Air, announced today via the official Google Blog, represents an interesting shift for the feature, which before was more about public figures and other types of broadcasters, like news orgs, reaching a large audience of viewers via the social platform. Now, anyone can be a live broadcaster. It's the same promise made by services like Ustream, Livestream, and and Justin.tv, for example. It's now also the promise of Google's own livestreaming property, YouTube.com/live - a property which just opened up to all. Well, all who have a Google+ account, that is.

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Buffett on Buffett Rule: Not a "Cure All" (TIME)

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Facebook to Marketers, It?s Time for a Click to Action

facebook_like_buton1You Like me...you really Like me. Wait. Maybe you don't really Like me after all. According to our Facebook engagement metrics, only 1% of you actually react when we post. So, to keep the numbers up, our team posts more often, asks questions, runs polls, curates content, introduces more and more contests, and asks for your help to submit your pics and videos as part of our "user-generated" content campaigns. We measure success by the Likes, comments, shares, the number of conversations, and reach. While the Likes are rising, we?re starting to recognize the pattern...I guess we never really defined why you should "Like" us beyond the initial click. We just took for granted that a Like equated to an opt-in. This general scenario is more common than you may think. That's all about to change however.

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